Fractional comms support
Sports PR demands a lot. Add an outside team member to free you up for the storytelling that matters.
- Game notes, media guides & record keeping
- Previews & press releases
- Website backend management
Sports PR & Communications
Media relations, writing and campaign development from an experienced sports PR pro.
Experience across
Services
From fractional backend support to messaging strategy and tactical execution, LSC is here to support sports PR pros where they need it most.
Sports PR demands a lot. Add an outside team member to free you up for the storytelling that matters.
Narratives and content that turn milestones, launches and moments into stories people remember.
Add substance to NIL strategy. Stories that help athletes build their name, image and likeness value with fans, brands and partners.
Show supporters the impact of their giving. Stories and updates that strengthen donor relationships and inspire the next gift.
Preparation that helps athletes and coaches communicate with confidence in any setting.
Channel strategy and content planning that keeps your voice consistent across every platform.
Professional and amateur organizations that need a steady, strategic communications partner.
Athletic departments and programs managing big stories and bigger audiences.
Individuals building a reputation, a brand and a career that lasts beyond the game.
Companies looking to connect with fans through authentic sports partnerships.
About
I’m Daniel Loftus, a Denver-based sports writer and communicator. I help teams, athletic departments, athletes and sponsors turn their stories into fan engagement, marketing opportunities and revenue.
I spent three years in the Brooklyn Nets’ communications department, writing the releases, guides and game notes behind a pro franchise’s media operation and planning storytelling opportunities for athletes, coaches and executives. I also built a media platform that drew 10,000+ visits in its first five months. Before that, I worked in athletic communications at Notre Dame, Syracuse and Xavier and supported the Big Ten Conference and the NFL.
I hold a master’s in management from Notre Dame’s Mendoza College of Business and a bachelor’s in public relations from Syracuse’s Newhouse School.
Contact
Send a quick note and I'll be in touch!